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Low reach? Try these tips to improve your captions

Writer's picture: Cece SmithCece Smith

In this fast-paced digital landscape, with attention spans shorter than this clause, an engaging caption can make the difference between a scroll and a follow.


Is your account reach low?


Are you struggling to convert views to sales? Have you leveled up your content without seeing an increase in engagement?


It's probably your captions.


Whether you’re a social media pro or just dipping your toes into the world of digital storytelling, here are some key tips to help you write captions that will jumpstart your account’s growth.


  1. Know your audience: The first rule of creating content also applies to writing your captions. You have to know your audience like you know real people in your life. What are their interests, struggles, and hopes? What concerns them? What are they proud of? How old are they, where do they live? Check out this quick tutorial to craft your audience persona to make content creation so much easier.

  2. First impressions are hard to overcome: Have you noticed that the first few words of a caption show up first? Use this to your advantage. The beginning of the caption should be a teaser that makes your audience want to click to read the rest. Here are some examples of scroll-stopping phrases you can copy and paste:

  3. Be authentic: People are on social media for genuine connection. Share your true thoughts, emotions, and experiences. Show the humanity behind your brand or persona. This not only builds trust, it encourages engagement.

  4. Tell a story: Research shows the importance of storytelling to build connections. Narratives are a powerful tool. Craft captions that tell a compelling story, whether it’s about your product, a customer’s success, or a behind-the-scenes look at your business. Stories evoke emotions and will help your brand build a community online.

  5. Ask for what you need: Use call to actions! The caption is a perfect place to ask your audience to like, share, and comment. A specific request that includes the benefits to your audience is the best way to drive engagement.

Try these call-to-actions out for yourself and see what works!

  • Tag a friend who needs to see this

  • Follow for more [enter name of your niche] tips

  • Looking for suggestions -- what's your go-to [something related to your niche]?

  • Drop a [enter emoji] for [enter perk from your business]

For example:

  • Follow for more everyday hairstyle ideas

  • Follow for more easy budgeting tips

  • Looking for suggestions -- what's your go-to makeup brush cleaner?

  • Looking for suggestions -- what's your go-to productivity app?

  • Looking for suggestions -- what's your go-to cardio exercise?

  • Drop a smiley face for a 10% off coupon!

  • Drop a heart emoji for the link to this tote bag!

Will you try these caption-writing tips? Let me know in the comments!




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